Social media is one of the main ways which you can now advertise your business. This is why it is important for you and your business have a social media presence of some sort. When creating a social media presence it is important to consider where you will find your desired target audience. You should also consider if you can link social media together, making it easier to share the post on both platforms. For example, Facebook and Instagram can be linked, meaning you can post on both at the same time, meeting two audiences at once. With having a social media presence you mustn’t over face yourself and overpost. For a beginner, we would recommend focusing on one or two social media platforms. With you only needing to post two or three times a week. The most important aspect of having a social media presence is your consistency with your posting. Ensuring you post the same amount of times each week on the same days.