How To Advertise Your Website

There are many different ways in which you can advertise your company and your website. Today we are going to share with you some of our personal favourite forms of advertisement.

The best way in which we believe you can advertise your website is through social media. This is a super-easy way to gain a following and to attract interest to your website. You can easily add your website link to each social media post to ensure everyone knows where they can view your products or services.

You should also consider posting your website link on any form of advertisement. This is again a great way to attract interest. Whether it be on a business card, leaflet or magazine advertisement. All of these methods will attract view to your website. Helping your company to grow.

For a new business word of mouth will be your best friend. Remind people to mention that you have a website when talking about your company.

Can I Design My Website Myself?

It is entirely possible for you to design your website for your company yourself. However, you may wish to consider hiring a professional if this becomes to tricky for you. Today, I am going to discuss with you some of the advantages and disadvantages of you designing your own website.

One of the main advantages of you designing your own website is that it will allow you to make it how you want it to look. You will be able to have everything how you want it to be. Making it easier for you and your customers to understand how it works

Another advantage is that it gives you something to be proud of. When you go onto your website you will be proud of your achievement and what you have created.

However, a disadvantage is that you may not always know what works best. For example, your dream colour scheme may not work well in a website context. It may make your website more difficult to follow.

Choosing A Colour Theme For Your Website

Once you have decided that it is time to create a website for your business, one of the first aspects you will need to consider is the colour theme. In this article I am going to help you to decide on your colour theme.

One of the first things you will need to think about is your current business. Do you already have a logo? If you do, then your colour theme should follow this logo. You do not want to make changes to your logo so following this is your best idea.

If you do not have a logo, you can decide on the colour theme you want. However, you will need to think about how you want your business to be portrayed. If you want it to feel expensive and royal, then use lots of blacks and golds. For a more relaxed website I would use whites and blues.

Would my business benefit from a Website?

Having a website for your business is a great way to advertise your business.  You could design and build a website yourself, however to get the most from your website it is recommended to use a specialised website builder or a website management company.

What is a website builder?
Website Builders are an online tool that allows you to design your website without you having to use manual coding.  These type are websites are normally used for blogs or simple advertising websites, however some websites builders do provide on line shops, suitable for companies with small amount of products.

Website Management Companies, Are they worth the money?
Website Management Companies will design and manage your website.  As you are paying for a service you will get web hosting, web design support and management along with technical support, data backup, SEO (search engine optimisation).  Your website will be maintained and updated and may even assist with the production of apps to run alongside your website for optimal sales.

Different Types Of Web Marketing

Let’s start off with the basic, what is web marketing? Well web marketing is a term which is used to describe any form of marketing conducted online.

So what are the different types of web marketing?

1- Social Media Marketing
This is creating posts on social media and using social media to advertise your company. This is one of the most successful as most people use social media nowadays.

2- Content Marketing
This is creating your own following to advertise your company. For example, creating youtube videos to show what you do. Instagram stories to answer any questions. Also, webinars and blog posts are a way of content marketing.

3- Influencer Marketing
This is the process of using mainstream celebrities who are well known to advertise your brand. For example, YouTubers are popular to advertise companies to younger audiences. Most micro-influencers, people who are not as well known, perform better, gaining you more customers than big celebrities.

What is Dreamweaver and What Can It Do?

On the surface, Microsoft Dreamweaver is an IDE (integrated development environment). That means it’s a piece of software that combines different tools to make web design and development easier. What makes it special is that it is somewhere between a CMS (where you control everything about your website through a visual interface) and a pure code editor. Here’s how the different parts work.

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10 Top Principles Of Effective Web Design

Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).

Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

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