When you search “web design trends 2026,” nearly identical articles start popping up. They include Bento grids, glassmorphism, kinetic typography, 3D hero sections. These articles aren’t for the plumber or accountant who just needs a working website.
Not that this is good, bad, or ugly advice, but most sites don’t need Bento grids. 3D product views? Absolute necessity. Of course, if you sell something people have to see from all sides, like a car, a 3D product view is 100% helpful. But presenting aesthetic trends as something every business website needs when most cases require something much more plain like a site that loads quickly, explains what the business does, and offers a way for someone to book or ask a question is frustrating.
We would much rather focus on functionality and having something that fulfills its purpose than something that matches this year’s trend. However, this is not a lack of good design — it’s a lack of design in response to a business needing it.
If a trend actually helps solve a problem on your site, use it. However, trends on every list aren’t good enough to justify it.